One of my children is an avid Myspace user, so I'm familiar with the concept and perception from a younger generation standpoint. It certainly allows a freedom (good and bad) to express oneself to a wide audience with little effort. But, not everything is worth expressing and sometimes the fantasies that people create online can be a little scary.
With staff manning the IM line, do we have enough staff to monitor and respond on a Myspace site? It's easy to think that this will connect with the younger crowd, but given the type of site this is, I don't know if this would be as effective as some other methods of communication.
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